- BeingTrue originated from the Spa Industry in 2004, with a goal of combining high-performance products with a spa-like experience. They demanded more out of their makeup and skin care lines. With 3 core lines tackling all skin types, they have accomplished dermatological results with a soothing and lasting experience. Both their makeup and anti-aging line are powered by an exclusive antioxdiant, Idebenone and BeingTrue blend that provide superior protection from the environment.
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